The Huffington Post -
23 Nov 2013 10:13
The scarcest commodity today is mindshare. With the rise of social media, social networks and the smart phones, it is not surprising that "attention spans" of people are dropping at a breathtaking rate. When research suggests that the average person consumes (passively) anywhere from 1,500 - 2,000 brand impressions a day, the choice to pay attention to ANYTHING becomes tough. Your prospects are no different from you. Your business, like any other business in the world is competing for the mindsh...
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